This technique involves finding broken links on other websites and emailing the webmaster with a proposal to replace the broken link with a link to a relevant page on your website.
This approach can be successful if you have a well-crafted email that makes it easy for the webmaster to say yes.
This can be done by identifying your organic search competitors and finding the broken backlinks of those competitors.
Then, you can send an email to the administrator informing them about the broken external link in one of their web pages. You can also offer them a relevant replacement link from your website.
By doing this you're helping them to solve 2 problems
1. You're finding the broken links in their website and informing them
2. You save their effort to find a new replacement link, by suggesting them a relevant link from your website
And that's why this link-building technique has one of the highest response rates.
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Link Building
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